UI / UX
Docket is a first-of-it’s kind, smart assistant that uses machine learning technology to help service based businesses operate more efficiently. We worked closely with the founders to create a complete brand identity, contributed to overall product strategy, and designed the entire application.
From Idea to Execution
From the beginning it was clear Docket was going to be an ambitious project. The founders had a clear direction and drive to make it a reality.
We jumped in quickly on a creating a complete visual style guide, to experience and interface design, there was plenty of work to do from the beginning.
"With so many things we could do, it was important to find what we should do."
Aside from a handful of core features that Docket supports, machine learning was a huge piece of their initial value proposition. Building in Artificial Intelligence (AI) that would help business owners do specific tasks was a game changer. This led me to design out a card based chat modal that could be pulled up at any point, on any screen, where the user could interact with Doc, the AI, to complete tasks.
Our hope was that at some point, Doc would not only be able to just receive specific inputs from the user, but also be able to proactively reach out with smart suggestions, and interpret free-form entries.